Environmental conservation of Churaumi and Yanbaru

We believe the attractiveness of the Orion Group’s products and services is in large measure an expression of the “attractiveness of Okinawa” and we seek to make the most of that linkage.
And at the heart of Okinawa’s attractiveness is its rich natural environment as an archipelago set in a beautiful ocean.
We believe that initiatives to conserve Okinawa’s beautiful natural endowment, which is not only cherished by Okinawans but also attracts numerous tourists, will lead to strengthened sustainability of the Okinawa-based Orion Group.

Yanbaru, encompassing the northern part of Okinawa Island and Iriomote Island, an area noted for its pristine ocean and wilderness, was recognized as a World Natural Heritage site in July 2021. Its diverse ecosystems are of unique value not only to residents of Okinawa but also attract visitors from all over the world. The Orion Group brews beers using water from Yanbaru and owns hotels catering to tourists visiting Okinawa to enjoy this beautiful natural endowment. So, for the Orion Group, environmental conservation in Okinawa is a vitally important theme.

Moreover, to brew beers, we take water from a river whose source is in Yanbaru National Park in the northern part of Okinawa Island, and thus environmental conservation of this area enhances the sustainability of Orion Breweries.

One of our initiatives is the planting of Japanese yew (Podocarpus macrophyllus) seedlings in cooperation with Kunigami Village, as part of water source recharge efforts in Yanbaru National Park, which was recognized as a World Natural Heritage site in 2022. Local children participated in this activity.